El Taco Viviente

Food Manners

El Taco Viviente

Commonly referred to as “El Taco,” this daily calendar is a classic found in homes, offices, and establishments throughout Barcelona. Traditionally featuring religious passages and imagery for each day, this contemporary version instead highlights stories about overlooked musicians, inventors, and celebrities, as well as alien conspiracies and historical gossip. Drawing inspiration from this vernacular object, the design for each month employs a unique typeface and layout, complemented by illustrations and connect-the-dots diagrams.

Link

Metal Magazine

Credits

Miquel Àngel Vaquer: Writing
Franco Valenciano: Illustration

Services

Editorial Design
Imagemaking

Period

2018—2019

Food Manners

Writer and cultural communicator, Miquel Àngel Vaquer specialises in expressing brand identity through food and drink. His tailored gastro-experiences tell stories that brands and their consumers want to hear, taste and see. Vaquer’s original recipe—a mix of intelligence, style, plus a dash of humour—has worked for Hermés, Heineken, Carolina Herrera, Carhartt WIP, Loewe, Moet-Hennessy, and more.

Drawing on the culture of Mediterranean hospitality to which he belongs, Vaquer uses the emotional connections of food and beverage as a fast-track route to the essence of a brand.