We designed and developed La Necedad 2.0, a new hub for the medium and a bespoke publishing platform. Initially a Substack newsletter, we migrated all email subscribers and existing posts over to Mailchimp and Sanity. We created a custom workflow to one-up the original, enabling multiple guest authors while providing complete ownership and independence over the content produced.
La Necedad is a community-forward media outlet dedicated to exploring and celebrating regional music and pop culture at large. Spearheaded by journalist Carlos Soto, this platform thrives through collaborative efforts with a diverse collective of local writers and contributors. Offering readers original and diverse insights into the evolving landscape of local artistic expression.
