Icon System

Upon the emergence of the coronavirus pandemic, our collective understanding of public spaces underwent a significant transformation. Businesses and cultural institutions were required to adapt promptly to evolving health guidelines. Our team collaborated closely with the museum to develop a comprehensive icon system for use in signage and other communication assets throughout their campus. This system effectively communicated new health protocols to their diverse visitor demographic in a clear and accessible manner.

The proposed graphic language for the icon family deconstructs the LACMA Bold Font into fundamental units, which then serve as building blocks for each individual icon. Accompanied by a grid system and a playful approach to sketching and ideation, we meticulously crafted the family as a complement of the existing identity.