Creative Studio

Each year, as part of a longstanding holiday tradition, the Walker Art Center hosts the British Arrows Awards. This annual event celebrates the finest in UK moving image advertising and is known for attracting a diverse family-oriented audience.

Our identity for the BAAs ’24 unpacks the world of TV production and viewership through a contemporary lens as a self-reflective gesture to the medium. By combining vernacular TV animations and typography, alongside British exclamations we aimed to show the forms and formats in which TV has historically influenced the many ways we converge around a screen.

Nicola and Ottavio approached us with a vision for their initiative, backed by a network of local artisans and a handful of colorful woven baskets. We assisted in bringing their idea to life by designing and developing a customizable website, allowing them to grow and manage their virtual storefront, online presence, marketing content, and inventory. Visually, the identity plays a supportive role, mainly serving to emphasize the founders’ storytelling and complement the vibrant photography.

Upon the emergence of the coronavirus pandemic, our collective understanding of public spaces underwent a significant transformation. Businesses and cultural institutions were required to adapt promptly to evolving health guidelines. Our team collaborated closely with the museum to develop a comprehensive icon system for use in signage and other communication assets throughout their campus. This system effectively communicated new health protocols to their diverse visitor demographic in a clear and accessible manner.

The proposed graphic language for the icon family deconstructs the LACMA Bold Font into fundamental units, which then serve as building blocks for each individual icon. Accompanied by a grid system and a playful approach to sketching and ideation, we meticulously crafted the family as a complement of the existing identity.

We designed and developed La Necedad 2.0, a new hub for the medium and a bespoke publishing platform. Initially a Substack newsletter, we migrated all email subscribers and existing posts over to Mailchimp and Sanity. We created a custom workflow to one-up the original, enabling multiple guest authors while providing complete ownership and independence over the content produced.

Guided by the act of walking, Paisajes caminantes (Walking Landscapes) presented the group with new ways of approaching their work, centered around observation, mobility, and documentation. Through a collective stroll across downtown San José, Costa Rica, participants explored their surroundings, documented their impressions, and worked together to sequence and reconstruct their personal journeys into a shared editorial publication.

The workshop’s publication and interactive archive are both available through the links below. This workshop was organized in collaboration with Zamme.

Commonly referred to as “El Taco,” this daily calendar is a classic found in homes, offices, and establishments throughout Barcelona. Traditionally featuring religious passages and imagery for each day, this contemporary version instead highlights stories about overlooked musicians, inventors, and celebrities, as well as alien conspiracies and historical gossip. Drawing inspiration from this vernacular object, the design for each month employs a unique typeface and layout, complemented by illustrations and connect-the-dots diagrams.